Michael McCue:

Many inventors invented different things like “Bill Gates” and “Paul Allen”, Michael McCue is also famous for inventing Flipboard. Michael McCue was born in 1968 in the United States of America. He is the owner and CEO of the Tellme Networks. He is the inventor of the Flipboard in computing and mobile devices. Michael McCue is an American technology entrepreneur, who founded or co-founded such companies as the paper software, Tellme Networks and Flipboard [1].

Basic InformationMichael McCue
Date of Birth1968
Place of BirthNew York, United States of America
Date of DeathAlive
Place of DeathAlive
Cause of DeathAlive
Age52 years old
SchoolLocal government school
High School / CollegeNot attend
UniversityNot attend
OccupationFlipboard Inc.Tellme Networks Inc
Career1981-2020 (present)
Famous forInventor of Flipboard
TitleTellme Networks owner
Other worksMicrosoft, iPad

Early Life and Education:

Michael McCue experienced childhood in New York, New York, the most seasoned of six kids. His folks, Lucy-Ann and Patrick J. were running a little promotion office. At the point when Michael McCue was in his initial youngsters, his dad, who needed medical coverage. The family was constrained out of their home and needed to depend on food stamps. After his dad passed, Michael McCue helped his family as opposed to joining the US Air Force Academy. He never went to college again. In June 2013, Michael McCue facilitated U.S. President Barack Obama at his home in Palo Alto for a Democratic pledge drive that cost every visitor $2500 [1].

Visionaries A CEO always ahead of his time on Aug. 26, 2010
Visionaries A CEO always ahead of his time on Aug. 26, 2010

Programming intrigued Michael McCue and started his first business in quite a while, early teenager, composing computer games at home that he allowed to magazines and eventually to a game’s distributor. He had needed to be a space traveler and his first genuine application. He stated that; it was a space transport pilot test program he wrote in TI-BASIC in 1981.

Respecting innovation business people like Steve Jobs, Mitch Kapor, and Bill Gates,Michael McCue joined IBM in 1986, surrendering a legislative designation to go to the US Air Force Academy. He used on a six-month brief agreement yet wound up the remaining three-and-a-half years [1].

Paper Software and Netscape:

In 1989 McCue established his first organization, Paper Software, pointing “to make using a PC as simple as utilizing a bit of paper”. [5] At first, the organization was not effective and McCue spent a mid-year burrowing trench and building houses to raise assets. Afterward doing programming configuration counseling for an organization contracted to the drug firm Merck and Co. Paper Software’s first item was Sidebar, a bunch of symbols intended to make using a PC more natural. However, in the wake of finding Mosaic, McCue created innovation permitting internet browsers to show complex 3-D illustrations. McCue went about as CEO, winning almost 80% piece of the pie in 3D web programming from Microsoft and SGI.

Flipboard magazines not just for mobile anymore
Flipboard magazines not just for mobile anymore

McCue dismissed proposals for Paper Software from America Online and Silicon Graphics before offering to Netscape for $20 million in February 1996. At Netscape McCue elected Vice President of Technology, assisting with making Netscape Netcaster and chipping away at changing its Netscape Navigator program into a Web-based work area working framework.

It has said that the undertaking, called Constellation after a boat McCue’s dad had assisted with reestablishing. Drove Microsoft to change its Windows, allowing arrangements to forestall PC makers using contending programming. In the long run prompting antitrust procedures against the company. At the point when McCue later paid $200,000 for a 48-foot exemplary wooden boat, he named it “Constellation” [1].

Tellme Networks and Microsoft:

In February 1999, McCue left Netscape to help establish with Angus Davis, Tellme Networks. McCue had recently enlisted Davis to work at Netscape when he was 19 years old,[clarification needed], and acknowledged him for the thought for the new company. Tellme brought $238 million up in adventure capital.

mike mccue enjoys thanksgiving lunch with the team his favorite holiday
Mike Mccue enjoys thanksgiving lunch with the team his favorite holiday

Tellme was dispatched in July 2000 with the aspiration of making a ‘voice program’ by utilizing voice-acknowledgment programming to permit clients to discover web-based data through their phone with basic voice commands. “When you get a telephone,” McCue clarified in 2001, “you’ll hear a cordial voice say, ‘What might you want to do’? and you’ll have the option to put a call or do an entire assortment of things using straightforward keywords.“

All things being equal, McCue chose to “go where the calls are today, not where they’ll be tomorrow”. Tellme developed into the help that permitted a guest to speak with a customer’s worker by making an interpretation of voice orders into Voice XML and afterward moving the information through its organization, sparing enormous organizations a huge number of dollars on human administrators and their telecom organizations. By 2005, Tellme assessed that 35 million Americans were settling on decisions through their organization every month; incomes were more than $100 million. The organization got productive in the second 50% of 2004 [1].

Tellme the World’s First Web Conveying Information:

Tellme was one of the world’s first web stages to convey web information to anybody over any phone, a stage that enlivened the relocation of enormous scope telephone administrations from restrictive applications to open guidelines applications and drove the selection of Voice XML. The framework turned into the norm for “voice browsers” and in March 2007 Microsoft got the organization for a supposed $800 million, with McCue joining as General Manager.

McCue depicted his endeavors to focus on a plan at Microsoft as a work in progress during his time at the organization, “I’d give it likely a ‘C-in additions to a ‘B’ at present,” he said in 2009 [1].

Mike McCue Flipboard brength de kwaliteit van print naar digital
Mike McCue Flipboard brength de kwaliteit van print naar digital


Official Flipboard Icon and Application
Official Flipboard Icon and Application

McCue left Microsoft in June 2009. In January 2010, he helped to establish, with Evan Doll, one of the former specialists on the iPhone group at Apple, Flipboard, the “social magazine” application for Apple’s iPad. Flipboard dispatched in July 2010 having made sure about $10.5 million of funding from speculators including John Doerr of Kleiner Perkins Caufield and Byers (who had likewise put resources into Tellme), Index Ventures, The Chernin Group, Twitter maker Jack Dorsey, Facebook’s prime supporter Dustin Moskovitz, and Ashton Kutcher.

Flipboard advanced from a psychological study embraced by McCue and Doll in which they asked what the web would resemble if it washed away in a typhoon and should have constructed again with no preparation with the information on knowing the past. “We thought,” said McCue, “it is conceivable to construct something from the intrinsically social beginning. Also, we believed that new structure factors like the tablet would empower substance to be introduced in more beautiful manners.” McCue said that when perusing magazines like National Geographic he would ask himself: “Can anyone explain why the Web isn’t as delightful as these magazines? What would we be able to do to make the web a more delightful place? [1]

McCue Condemning News Casting:

McCue was condemning of how news-casting showed up on the web, saying that it had been “sullied by the Web structure factor” and was being driven into attempting to help the adaptation model of the web by driving site visits with slide shows, consolidated sections of restricted content and diverting notices, space where, he stated, “I don’t figure it ought to go”. “It’s not … a charming encounter to ‘twist-up with a decent site”, he said.

Considering this they enlisted Marcos Weskamp, the originator who in 2004 had assembled newsmap to graphically show a heatmap of stories from the Google news aggregator. Flipboard became what they called the principal social magazine, permitting individuals to burn through media from Facebook and Twitter in a simpler and all the more tastefully fascinating way.

Flipboard Opens Up Users Can Now Make Their Own Magazine via YouTube
Flipboard Opens Up Users Can Now Make Their Own Magazine via YouTube

By December 2010, Flipboard asserted they introduced on about 10% of the 8-9 million iPads than in circulation; Apple named Flipboard its iPad application of the year. In April 2011, McCue affirmed a $50 million round of financing, esteeming Flipboard at $200 million. In August 2018, Flipboard guaranteed they had 145 million months to month clients with 11,000 distributors [1].

Explanation and versions:

Flipboard is a social platform which aggregates the web links from social networks and other websites as magazines. The company has based in Palo Alto, California and it established in the year of 2010. This is an article that overviews the regard as the key moments in Flipboard’s fascination for the history [2].

2010 the Official Launch Date:

After a public see by Robert Scoble on 13th July, Flipboard formally dispatched its application for the first iPad on July 21. Steve Jobs visited them on a Sunday before they dispatched and adored it. The organization had just got Ellendale and gotten 10.5 million $ in adventure financing. Engadget was one of the primary locales to post a survey. Flipboard before long got significantly more sure audits and overwhelmed with clients attempting to interface their Facebook and a Twitter account. Subsequently, it staggered in its initial few days. The following day Flipboard began a moving greeting rundown to deal with the interest. An article by Business Insider gave us an incredible look in the background. A ton of the early reactions and issues tended to in adaptation 1.0.2 which was dispatched on 16th September [2].

Formatted Pages in December 2010:

December was a serious significant month in Flipboard’s set of experiences, the organization won an Apple grant for application of the year, Flipboard CEO Mike McCue sat down on Twitter’s top managerial staff, the organization added Flickr and Google Reader to its rundown of social records and presented designed pages. Organized pages provided a superior and more coordinated understanding experience, an open door for associations with distributors, and a stage for promoting. The organization immediately confronted a few worries about copyrights [2].

Instagram and Cross-platform Searching in March 2011:

Mike McCue Wants Flipboard To Be The Home Of Brand Advertisement for mobile publishers
Mike McCue Wants Flipboard To Be The Home Of Brand Advertisement for mobile publishers

In the year 2011 in March, Flipboard added Instagram to the list of accounts and the cross-platform search. And on the same day, Zite launched as one of the first major competitors of Flipboard. But after the month, Flipboard had raised about $50 million in the second round of venture funding. The company also made partnerships with popular content providers like “The Guardian, the Telegraph, and The Oprah Winfrey Network” [2].

Access Compromised in China in May 2011:

While China regularly hindered admittance to Twitter and Facebook previously, this was the first occasion when China likewise obstructed admittance through Flipboard and Flipboard itself.

Flipboard responded to this choice on December 6 by dispatching a Chinese form and reporting an association with Sina Weibo and Ren Ren, two informal community comparatives individually to Twitter and Facebook [2].

iPhone Variant with Cover Stories December 2011:

While the dispatch of the iPhone adaptation was a critical occasion all alone, the expansion of Cover Stories might be much more significant. Because of the more modest screen size on the iPhone and the more limited connection times with the application, Cover Stories was fundamental to its prosperity and convenience. The major stories are fueled by innovation from Ellerdale which Flipboard bought in July 2010. Flipboard would add Cover Stories to the iPad variant in February 2012. The organization dispatched a patched-up rendition of Cover Stories in January 2014, which attempted to structure content significantly more like a genuine magazine. Later in 2015, when the web customer dispatched, Cover Stories would appear on the landing page [2].

Twitter Reports API-changes August 2012:

On August 1 Twitter reported significant API changes that could influence Flipboard. As right on time as May 7 gossipy tidbits had just showed that CEO Mike McCue would almost certainly venture down from Twitter’s Board of chiefs he authoritatively left Twitter’s load up on the day the organization formally declared its API changes. The organization openly responded soon thereafter and reported that it had arrived at 20 million clients soon thereafter. [2]

Flipboard CEO Twitter needs to hold users accountable
Flipboard CEO Twitter needs to hold users accountable

Ended the Google Reader and Launching the Flipboard:

Before the dispatch of Version 2.0, Flipboard was yet seen by many individuals as amazing news per user which imparted highlights to more customary RSS peruser. Truth be told, much of the inherent areas depended on RSS channels. Many clients saw their RSS channel on Flipboard using their Google Reader account, yet on March 13 google reported its arrangements to close that administration by July 1. Flipboard immediately responded by posting that all feeds would keep working even after that date however later needed to recognize that the progress wasn’t as smooth as it had trusted [2].

Version 2.0 of Walk 2013:

The Real Reason Mike McCue Needs $50 Million Google Is building a Flipboard killer
The Real Reason Mike McCue Needs $50 Million Google Is building a Flipboard killer

Fourteen days after Google’s declaration Flipboard dispatched rendition 2.0 for iOS with the client-made magazines, an adaptation for android followed on May 9. Clients could now “flip” stories in the application, or in a program with a bookmark let, into one of their magazines. Different clients could buy into that magazine, re-flip individual articles, and remark. Later, the organization dispatched an on-line editorial manager for matmakers and co-curated magazines.

Flipboard likewise declared an association with Etsy and shared that it had arrived at 50 million perusers, more than twofold the figure reported in August. After fourteen days, that number rose to 53 million with over 500.000 magazines previously made. After one year, that number would ascend to 7 million magazines. One more year later that number arrived at 15.000.000 [2].

Windows 8 Version on November 2013:

Flipboard announced the Flipboard for the devices on which windows 8 and 8.1 were running and also on the windows phone 8 in June. These were the updates which were launched in the version and after that in November 2013 and also in October 2014 installed on them. Both the version support HTML 5, JavaScript, and the technology that will used in later Flipboard’s client [2].

Flipboard Gains Zite in March 2014:

The Flipboard also gains the Zite from CNN, allegedly for about $60 million. CNN had bought the service three before $20 million. Flipboard also announced a partnership with the news agency after about 24 hours. After that, Zite also shut down after some months and the employees joined the Flipboard’s office in Palo Alto [2].

Flipboard Version 3.0 in October 2014:

After an extensive stretch with few critical new highlights, Flipboard dispatched rendition 3.0 which added 34.000 Topics controlled by Zite’s innovation.

Themes loaded up with articles shared on Flipboard and curated into any of the accessible magazines made by users. This rendition mixes individual-controlled curation (Version 2) with algorithmic curation (Zite and Cover Stories). The telephone firms additionally got an overhauled UI, the tablet forms, then again just got little UI upgrades. The organization likewise shared new numbers; 100 million dynamic clients (contrasted with 90 million enrolled clients in October 2013), 10 million clients produced magazines, 250.000 downloads a day, and 8 billion-page flips for every month [2].

Flipboard CEO Mike McCue
Flipboard CEO Mike McCue

February 2015: Web customer

Magazines were at that point perceptible on the web since July 2013, complete with the brand name page flipping experience, anyway, that rendition didn’t permit clients to sign in or gain admittance to their magazines or memberships. In February 2015, Flipboard dispatched a full-highlighted web customer dependent on HTML5. This perfect plan dropped the page-flipping activity for a more customary looking over page configuration, much the same as the Windows Phone rendition, delivered in October 2014 [2].


McCue served on the top managerial staff at Twitter from December 2010 until August 2012. He was at first designated as a trade-off competitor between the organization and Kleiner Perkins Caufield and Byers, from whom Twitter had recently brought $200 million up in a series of funding. His enrollment prompted the hypothesis that Twitter was going towards making a media and distributing business.

McCue has had a long relationship with Kleiner Perkins, which put resources into Netscape, Tellme Networks, and Flipboard. Ellen Pao, who was a lesser accomplice at the firm when he joined the leading group of Twitter, was additionally a board part at Flipboard, having worked with McCue at Tellme. McCue lauded crafted by Pao and Kleiner Perkins, rehashing that feeling when Pao brought a sex segregation claim against the funding firm in 2012.

What Twitter's Potential Flipboard Acquisition Means for the Publishing Industry
What Twitter’s Potential Flipboard Acquisition Means for the Publishing Industry

McCue’s flight came as Twitter moved to reevaluate its utilization by outsider engineers and as it was improving its introduction of news stories and other data, moving it possibly into rivalry with Flipboard. In September 2012, McCue forewarned Twitter against bargaining its current connections, disclosing to The Daily Telegraph: “Twitter made as an open stage, an open correspondences environment, and I trust it can remain. You must be truly mindful so as not to let cash hinder that. [1]


It is software that is being used to get news, images, videos from social websites and other platforms. The major purpose of the application to facilitate the user to flip from the other images, videos, news, and others that are being shared.It is a magazine application that gets data from social apps, websites, news, and other such types of sources like blogs, videos, blog posts, and much more sources. This helps us to entertain the various information on one platform.


1.            14th November 2020; Available from: wikipedia

2.           14th November 2020; Available from: medium

Leave a Reply